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What It Takes to Build a Multigenerational Business Empire in Mauritania

Afronomics TV
Afronomics TV
What It Takes to Build a Multigenerational Business Empire in Mauritania
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Cheikh Mohamed Elkarachi is the second-generation leader of his family’s company, Elkarachi Holdings—one of the largest foam and mattress manufacturers in Northwest Africa. In this episode, we dive into Cheikh’s journey from Mauritania to Atlanta to attend GA State, his journey back to Mauritania to run his family’s business, how he manages his team, and the lessons he’s learned running a family-owned business. He shares the challenges of doing business in Africa, the importance of education in Mauritania, and his vision for the country’s future. We also explore cultural adjustments, how he balances work with fun, and his tips for anyone visiting Mauritania for the first time. Plus, we kick things off with a fun Wahala segment: If you could have one superpower, what would it be and why?

About the Author
Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.