The skin is a dynamic ecosystem and what we see as breakouts or other issues are signals from elsewhere in the body and mind, says Simply Ashyara, a skincare formulator and Founder of House of Ash. She discusses her formulation process, blending science, art and culture and examples of the multi-purpose, multi-sensory, pro-planet products created by House of Ash with Dianne N Squires on the Island Woman podcast this week. No ten-step routines needed, just skincare made simple.  

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Simply Ashyara speaks my language when it comes to skincare – keep it simple, no ten-step routines necessary. At age eight, her great aunt gifted her the Elizabeth Arden Red Door fragrance. She was captivated by the scent, the colour and the packaging which revealed the product behind a “red door”. Later, at 14, she visited Lush, a cosmetics retailer in England. The total experience of scents, packaging, and products built on the Red Door experience and triggered her interest in formulation. That idea of total experience set the tone for her approach to formulation, blending science, art and culture to produce multi-sensory, multi-purpose, pro-planet products. 

We talk about:

• The role of cultural stories in skincare formulation

• The importance of understanding skin as a dynamic ecosystem

• Sustainable and eco-conscious product development

• The impact of stress and mental health on skin

• The significance of multi-sensory experiences in skincare

Timestamps 

00:00 Introduction to Simply Ashyara and House of Ash

05:03 The Role of a Skincare Formulator

09:32 The Story Behind House of Ash

14:36 Mind, Skin, and Gut Connection

17:15 The Philosophy of Less is More

21:02 Balancing Ambition and Wellbeing

25:17 Advice for Caribbean Women Entrepreneurs

Get in Touch 

Get direct access to upcoming masterclass updates, and secure private invitations for the Rooted and Ready 90-day program or the Island Woman Authority Suite by following our WhatsApp channel.

📲 https://whatsapp.com/channel/0029Vb7lcdnEFeXrxlKuY31L 

or email: diannensquires@diannensquires.com

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Connect with Dianne N Squires

LinkedIn: @Dianne N Squires 

linkedin.com/in/dianne-n-squires-a2389132

Email: diannensquires@diannensquires.com

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Connect with Simply Ashyara and House of Ash 

Substack: As Analogs 2.0

IG: @ _HouseofAsh; https://www.instagram.com/_houseofash/

IG: @SimplyAshyara; https://www.instagram.com/simplyashyara/

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Dianne N. Squires is a Strategic Communications leader, Founder of Dianne N Squires Consulting (DNSC), and host of the Island Woman Podcast. Her work centres on elevating voice, visibility and impact for Caribbean changemakers.