S4, E7- Trying to Build a Business While Working Full Time

In the words of Jay-Z, “I’m not a businessman, I’m a business, man.” I studied entrepreneurship in undergrad because my natural inclination was to always be in charge of some sh*t. But I still had a lot to learn. They say to be an entrepreneur, you need to find a need that exists and build a business around that. Well that wasn’t my motivation. I didn’t want future million dollar checks being assigned to my social security number, so I legally formed a production company…and then a second one during the pandemic. I had illusions of grandeur on this “consulting business” I was going to start during the pandemic after getting laid off. I was introduced to Passion Artis, during her time at Netflix, as she was getting her business, BlaytorBox, off the ground. It was an all too relatable story of having your full time job feed your creative hustle until your creative hustle became your full time.

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