Episode Notes

Zach chats with award-winning marketing professional and author Frederick Joseph about marketing, white supremacy, and capitalism in this wide-ranging interview. Frederick speaks a bit about the nuances of white supremacy, particularly its function in the space that he inhabits, touches on his upcoming book The Black Friend, and so much more. Click the links in the show notes to connect with Frederick – you can pre-order The Black Friend on a variety of platforms!

Connect with Frederick on LinkedIn, Twitter, and Instagram.
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You can find out more about (and pre-order!) his upcoming book, The Black Friend, on a variety of platforms.
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Check out our website.
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EXCERPT
Frederick: People don’t understand that white supremacy and racism are so nuanced they exist in every facet of what we do on a daily basis, from something as simple as an interaction on an elevator, right? Like, it’s me getting in the elevator in my building where I pay my rent, and people assume that I’m a delivery person, though I’ve lived here for over a year. In the workplace, and specifically in marketing, I actually think is one of the industries in which racism and white supremacy are most prevalent because it dictates what we see and what we ingest, right, like, as humans.

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