Apple Inc. is discussing making original podcasts related to programs on its Apple TV+ video streaming service, another sign of the technology giant’s growing ambitions in entertainment, according to people familiar with the plans.
Apple sent out a request for pitches last summer, asking podcast producers to pitch ideas for audio programs with some connection to its shows, one of the people said. The company has since discussed making podcasts with producers of its original series, according to two of the people, who asked not to be identified because the plans weren’t final.
The audio shows would help market Apple’s growing slate of original programs, which have already picked up some accolades. “The Morning Show” earned three nominations at the 2020 Golden Globe Awards, and star Jennifer Aniston was named best actress at the Screen Actors Guild Awards. “Little America,” an anthology series released Jan. 17, has gotten rave reviews from critics.
Apple, based in…
