If it seems like everyone you know is recommending that you listen to their favorite podcast, you’re not alone. With more than half a million podcasts to choose from, the podcasting world is bursting with content.
Podcasts, which emulate the on-demand content model perfected by Netflix, enable you to listen wherever and whenever you want and binge on multiple episodes in a sitting. As a result, they are becoming a larger and larger part of Americans’ “media diet.” According to industry analyst Infinite Dial, an estimated 62 million people (see slide 17), or more than one-fifth of the US population, listened to a podcast in the past week.
Formats vary, but the most captivating podcasts employ a combination of journalism, classic character-driven storytelling, and a heaping teaspoon of entertainment. While health care was slow out of the gate, compared to topics like true crime, sports, and investing, there are an increasing number of health policy podcasts to choose…
