Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts

Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new podcast playlist called Your Daily Podcasts, that allows users to discover new shows and keep up with their favorites. In other words, it’s a discovery mechanism for finding new podcasts — similar to how Discovery Weekly will recommend new music.

The playlist will only appear when you’ve listened to at least four podcasts in the past 90 days, Spotify says. It will be available in the “Your Top Podcasts” shelf in the Home tab or in the “Made for You” hub in the app.

As with Spotify’s music playlists, algorithms will be used to analyze your podcast listening behavior like what’s you’ve recently streamed and what you follow. It will then recommend what episode to listen to next based on this history and what sort of podcasts you like. This could be the next episode in something you’re…

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