Marvel is about to expand its presence in the increasingly lucrative podcast-verse.
The Walt Disney-owned company announced Tuesday it’s joining forces with SiriusXM and Pandora to launch a series of superhero-based shows in 2020.
“Powerful stories are read, seen, and heard — and we believe audio is the next natural step to bring the Marvel Universe to fans around the world,” said Dan Buckley, president of Marvel Entertainment, in a statement.
“Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way,” Buckley added.
While it’s not the first foray into the modern audio format for the comic book/entertainment studio juggernaut, it is the podcasting origin story for SiriusXM, which acquired Pandora in February and has not attempted any projects on this scale.
The multiyear deal includes both scripted and unscripted…
