You have spent much time and energy to create an exciting and informative episode for your podcast. From idea creation to reaching out to guests, creating a script, recording and editing. It is therefore a disservice to your hard work if you are not getting the most use from your podcasting by recycling the content.
Recycling your podcast allows you to get more from one recorded episode. Also, it extends its podcast lifespan. It also gives your audience multiple ways to access your content.
Further, it allows your content to be available in more places.
Here are some tips on recycling your podcast:
1. Transcribe your podcast into a blog post on your website
Transcribing your podcast is very simple but beneficial. You can use a transcription service like Rev or a transcription software. This allows persons who perfer to read rather than listen to a podcast, the opportunity to do so at their leisure. It can also cater to hearing impaired persons and enable them to be part of your audience.
Transcribing your podcast also allows search engines to find you onlineas they focus primarily on text and not audio. Users who are searching the internet for solutions to their problems can be directed by the search engine to your transcribed podcast.
2. Create a PDF with your show notes and use as a lead magnet
With so many podcasts it may be difficult to maintain a loyal audience just by hoping your audience tune it when the episodes are published. E-mails are a great way to maintain communication with your audience and keep them informed of new episodes.
To gain these emails, you can entice new listeners to submit their emails for your show notes which highlights the important points and takeaways from an episode. You can then routinely send emails to your listeners informing them of new developments and promoting a new episode as it is made available.
Using emails is also a great opportunity for your listeners to interact directly with you and create a community with your audience.
3. Convert your audio into video and post on YouTube
Your podcast should not be limited to audio listeners. By adding a camera in the mix you can target both the audio and video viewers.
Your video can be uploaded to YouTube and widen your audience reach. Since video is in high demand your content will benefit from the increased exposure.
Further, videos are searchable by seach engines which assists with the SEO of your page.
By following these tips your podcasts can be recycled and your audience can be expanded with little effort. Remember the aim is to work smarter, not harder. So, incorporate these ideas and watch your audience grow.