Welcome to Hot Pod, a newsletter about podcasts. This is issue 221, dated August 6, 2019. (By the way, we’re taking next week off. Happy summer, everyone.)
The Apple podcast categories are back in business. After a brief vacation, the categories, thought to be an important discovery and consumption management tool, have rolled back out, complete with the new genres and subgenres announced at the beginning of June.
It will probably take a little while longer for the new categories to get fully up to speed and for some wrinkles to get ironed out. (For example, at this writing, a tab called “All-Time Bestsellers” can be found when you click through the New Show options.) But for now, it’s pretty satisfying to pore through the new Fiction and True Crime pages, which presents the formalization of key podcast segments that have been a long time coming.
This again? From Fast Company, almost exclusively citing Podtrac’s monthly ranker:
It’s estimated that there are more…
