Spotify has been making a concerted effort to support more multicultural podcasters because yes, the podcasting world is still majority white male. According to a recent press release, in 2018, only 22% of podcasts were hosted by women, and even fewer when it came to minority women.
Spotify is back for year two of Sound Up, a program that is highly focused on diversifying the podcast landscape, with an emphasis on backing women of color. The immersive accelerator for new female podcasters of color is set up to support the next generation of podcasters by providing education and resources.
Here’s how it works. The press release states that applicants can expect an immersive experience that will help them take their ideas to pilot production. The program covers technical production, storytelling through audio, marketing your podcast, and more, geared to develop the skills and confidence to create a podcast pilot. No prior experience is required. Applicants just need to have…
