Podcasts are getting some personalization juice in Pandora’s new recommendation system.
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Pandora wants take the recommendations it pioneered for music and apply them to podcasts too.
Streaming music company Pandora is rolling out a new podcast recommendation system, powered by an engine it dubbed the Podcast Genome Project. Similar to Pandora‘s Music Genome Project, which has underpinned the service’s music recommendations for more than a decade, the new podcast system catalogs shows and their episodes by more than 1,500 attributes, like scripted versus informal formats or evergreen topics versus timely ones.
The goal is to recommend podcasts that you could like and might not otherwise uncover.
“It might feel like podcasts are ubiquitous, but 83 percent of Americans aren’t yet listening to podcasts…
