Latinas living in the Midwest can often feel lonely and isolated not seeing their own culture reflected around them. A small group of women has been working to change that by creating Midwest Mujeres, an online magazine and podcast for Latinas to share their stories and to connect with other Latinas on a digital platform.
“It all started from two Latinas who wanted to support each other as they dedicated themselves to wellness,” founder Araceli Esparza tells Madison365 in an interview at Madison Sourdough on Madison’s east side.
Esparza, who is also the founder of Wisconsin Mujer, a strategic marketing, outreach, and engagement consulting agency that crafts exclusive connections, said Midwest Mujeres grew out of the lack of diversity representation in online magazines, specifically for Latina women 30 years and older.
“We were talking about how there were not enough spaces for us to think about wellness and health through a Latina lens,” Esparza says.
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