Told you Spotify wasn’t done shopping.
This morning, the Swedish streaming company announced that it has closed its acquisition of Gimlet Media and that it had also acquired another podcast company: Anchor, the podcast hosting-and-monetization platform founded by Michael Mignano and Nir Zicherman. Terms of the transaction were not disclosed.
Here’s the press release, and here’s the particularly relevant chunk:
With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.
To quickly repeat myself from yesterday’s piece on the subject of Spotify’s podcast angle:
- Spotify is looking to diversify away from purely focusing on music, where it’s been…
