Podcasts can reach virtually anyone, anywhere, anytime, but for an accounting firm, launching a podcast is not a decision to be made lightly.
Podcasting has been called an unstoppable force in marketing.
Around 3.5 million Australians aged 16 to 64 listen to podcasts, or one in four people in that age bracket, according to a survey for Nova Entertainment in September 2018.
The study of over 1500 people found 20 per cent started listening to podcasts in the preceding six months and 21 per cent are listening more than they were a year previously.
The key question, however, is whether podcasting is appropriate for accountants. While podcasts are gaining momentum, they are not for everyone.
Before you decide on the way you want to share information, always consider the audience and what they want to know.
Unless you are comfortable with technology or have the budget to outsource production, a podcast may not be the easiest…
