Pandora wants to map the “podcast genome” so it can recommend your next favorite show » Nieman Journalism Lab

Welcome to Hot Pod, a newsletter about podcasts. This is issue 185, published November 13, 2018.

Pandora’s Podcast Genome Project enters the wild. Sydney Pollack had a great line in Michael Clayton where he wags his finger at George Clooney’s down-in-the-dumps fixer protagonist saying: “Fer chrissakes, Michael, you’ve got something everybody wants! You have a niche!”

That line popped into my head when I first heard that Pandora was planning to graft its famed Music Genome Project onto the podcast universe. I mean…it makes sense. If the company was going to start properly distributing podcasts, this would be the way in. It’s great to have a niche, a thing only you have in the world. If you were born with a hammer for an arm, why wouldn’t you smash everything?

This morning, Pandora’s podcast offering, powered by the “Podcast Genome Project,” begins rolling out beta access to select listeners on mobile devices. Chances are you won’t see it: The feature will…

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Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.