Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
Publicis Groupe has had quite a year. In June of 2017, Maurice Levy stepped down as the holding company’s CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes for saying it would abstain from sending work to awards shows for a full year in order devote resources to an internal tech platform called Marcel, which is meant to mine talent from across the network to offer integrated solutions for marketers.
Marcel is a response to the tensions facing all of the big companies and “changing the dynamic of being just an agency of record and really accepting much more fluid projects across innovation pipelines,” says Carla Serrano, CEO of Publicis New York and chief strategy officer of Publicis Communications. “The kind of work that…
