There’s little argument over whether In the Dark is a quality podcast. Some listeners feel it’s even worth $50 to join a Facebook group for it.
That’s one way that American Public Media is fundraising for In the Dark, the investigative/true crime podcast hosted by Madeleine Baran (and named as one of the best podcasts of 2018 by our podcasting expert Nicholas Quah of Hot Pod, with accolades from critics at Vox as well). In its two months of existence, more than 250 people have joined the group, which is for donors only. (And $50 is only the minimum donation.)
“I’m a millennial, so I’ve been focusing more on experiences for listeners and how they can dive deeper into the programs they love,” said Emily Kittleson, APM’s national fundraising manager. She said more than 1,000 people have donated to In the Dark this season (a “big increase in donations” compared to the first), and the number of donors in the group is comparable to how many would actually accept a…
