Enough with the “Netflix for audio.” Podcast companies should take a cue from meditation apps instead » Nieman Journalism Lab

Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.

Welcome to Hot Pod, a newsletter about podcasts. This is issue 167, published July 3, 2018.

Quick announcement! Hot Pod has a new website. It’s very ~modern~.

Premium promise. There are some questions that we’re fated to circle around and around, over and over again, until someday something sticks. Like, for example: “Will people pay for podcasts?” Which is a question the podcast industry has already been grappling with in a bunch of different ways, but still keeps coming back to one way or another.

Last week, the podcast app company CastBox announced that it was launching a “premium subscription tool” designed to make it easier for podcast publishers to build a paywalled audio strategy through its app. If that sounds familiar to you, it’s probably because the Swedish podcast app company Acast, with which CastBox…

Read More.


About the Author
Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.