Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 167, published July 3, 2018.
Quick announcement! Hot Pod has a new website. It’s very ~modern~.
Premium promise. There are some questions that we’re fated to circle around and around, over and over again, until someday something sticks. Like, for example: “Will people pay for podcasts?” Which is a question the podcast industry has already been grappling with in a bunch of different ways, but still keeps coming back to one way or another.
Last week, the podcast app company CastBox announced that it was launching a “premium subscription tool” designed to make it easier for podcast publishers to build a paywalled audio strategy through its app. If that sounds familiar to you, it’s probably because the Swedish podcast app company Acast, with which CastBox…

