Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 166, published June 26, 2018.
Wild Wild Country. If I had a dime for every time someone made a reference to podcasting, the podcast industry, and/or podcast metrics being the “Wild West,” well…I wouldn’t have enough dimes to retire, exactly, but I’d certainly have enough to buy a few Happy Meals. The latest such reference comes from AdWeek, whose podcast industry write-up bears the title “Podcast metrics are still the Wild West — but networks are moving to change that.” It’s a fairly standard check-in for the Way Things Are Right Now, but with a pretty concise spotlight on the 24-hour window download count measure that governs the current iteration of the IAB standard.
The article also features two other things that I think are worth further…
