Scrubs Alum Zach Braff Starts Up the New Family Friendly Series Alex, Inc.

Based on the podcast StartUp, Zach Braff’s new ABC series, Alex, Inc, is about a journalist, Alex (Braff), who quits his job to start his own podcast company and discovers that it’s a lot harder than he thought.

The series also stars Michael Imperioli as Alex’s cousin Eddie, Hillary Anne Matthews as his assistant Deirdre, Elisha Henig as his son Ben, Audyssie James as his daughter Soraya and Tiya Sircar as his wife Rooni.

In this interview with Braff, we talk about the family-friendly aspect of the series, how great the two child actors are, Braff’s favorite podcasts and more.

Was part of the attraction of this that it is a family-friendly show?

When this one came up, I thought, “Oh, my God, I love this.” There’s so much television today, but there isn’t a ton of stuff that parents can watch with their kids and this was so entertaining to me. This feels like Black-ish or Modern Family that a parent can enjoy and the kids can enjoy and they can all watch…

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