Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 145, published January 2, 2018.
Happy New Year everybody! Let’s, uh, see where this one goes.
Digits to start the year. As always, we begin with the question: is the industry growing, and if so, how? Here are two numbers I’m using to keep track:
- Audience: 67 million U.S. monthly listeners, according to Edison and Triton Digital’s annual Infinite Dial report, which gives the industry its clearest number to beat. That’s up from 57 million in 2016, and if you want to go further back, up from 32 million in 2013, the year before the iOS 8 rollout and Serial.
- Advertising: The industry was projected to beat $220 million in advertising revenue by the end of 2017, according to a mid-year IAB study that drew on data from 20 relatively big participating podcast…
