And yet that’s the pitch behind the podcast Outside The Box, which, created with the creative agency Omelet, looks at business issues like sustainability, American manufacturing, the workforce of the future, and more through a collection of entrepreneurs, innovators, and thought leaders. Senior Walmart staffers are seamlessly woven in among them.
The podcast recently wrapped up its first eight-episode season and will return with a second season in 2018. This should come as no surprise. As podcasts have grown in popularity, it’s inevitable that brands would find a way to get involved beyond the 20-second ad reads from hosts like Bill Simmons and Marc Maron. I’ve talked to a few brands–Virgin Atlantic, Microsoft, Blue Apron–about how and why they decided to branch out their branded content into podcasting, and they all talk about creating a more meaningful connection with consumers through quality shows.
Getting someone to listen to a podcast, let alone a whole season,…
