Whereas Spotify presently dominates the globe on the music streaming entrance, the Swedish firm has made it clear it needs to overhaul Apple and conquer the realm of podcasts too, and its newest cash transfer has arrived within the type of new Spotify Unique and Unique podcasts for Australia.
This time final yr, the streaming large dropped US$200 million to assist safe its podcasting future, buying the likes of Gimlet Media and claiming it wish to develop into “each the premier producer of podcasts and the main platform for podcast creators”.
Podcasting is effectively and actually on the rise Down Underneath, with the variety of weekly podcast listeners within the nation rising 50% during the last three years, bringing it as much as 5.7 million lively listeners (or 22% of the Australian inhabitants).
Australian launch
Two of the unique podcasts which have simply landed for Australian listeners embody season 2 of Extremes by Vice, in addition to Era Betoota from the crew…
