On Wednesday, Spotify announced what’s undoubtedly its next major step in the platform’s on-going advance into podcast territory: the launch of its very own proprietary podcast advertising technology.
It’s being called Streaming Ad Insertion (SAI) — a conspicuous echo of Dynamic Ad Insertion — and at the outset, the ad technology will only be applied to Spotify’s original programming and shows that are exclusive to the platform.
Here’s how the tech is described in the company blog post:
With a direct connection to millions of podcast listeners, best-in-class content, and a robust monetization platform, Spotify is uniquely positioned to make podcasts addressable for digital advertisers. Spotify Podcast Ads are powered by Streaming Ad Insertion (SAI), which leverages streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities. Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision…
