Americans are crazy about podcasts. Every week more than 60 million tunes in to one of the thousands of podcasts show available online. The podcast has become a reliable companion for millions as they work, do chores and, perhaps more than anything else, sit in traffic.
“(T)he medium has finally come into the mainstream,” commented Tom Webster, senior vice president at Edison Research, which has been tracking podcast use since 2006. For many of the same reasons that they have proven so effective in connecting entertainers, journalists and others to the masses, podcasts have become a useful tool for leaders to communicate with workers, particularly those working remotely.
Podcasts are a convenient way to deliver practical information, but more importantly, they carry certain intrinsic benefits due to the power of audio. Studies have shown that people are likely to engage cognitively and emotionally with stories transmitted in a purely audio format compared to by video or text….
