Sam Conniff knows a thing or two about rule-breaking. When his book, Be More Pirate: Or How to Take on The World and Win, launched, he wanted to post a billboard-sized neon pink announcement on the Penguin Random House UK building in London. Unfortunately, the powers that be at the publisher said no.
Fortunately, Sam’s credo is that, sometimes, “no” really means “go,” and in his estimation this was one of those times. Sam recruited some co-conspirators to dress up as contractors so that the rogue installation looked official. He didn’t even use his own money to pull off the stunt; instead, he earmarked the fee his publisher had agreed to pay him for a future event.
He got the poster up on the building, posed for a quick photo, then moved swiftly away from the scene and waited for the tweets (and the book sales) to start. After a slow…
