Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals.
But that’s quickly changing. As it grows its customer base, Brex is taking a mass approach to marketing reminiscent of direct-to-consumer startups like SoFi, TransferWise and N26. Since April, it’s been running a biweekly podcast called Brex in the Black. It’s opened a lounge and co-working space for customers in the Bay Area, and last year, it reportedly spent $300,000 on a set of billboard ads in San Francisco, a campaign that’s since expanded to Boston and New York.
In an interview with Bank Innovation, Elenitsa Staykova, Brex’s vice president of marketing, said billboard ads, podcasts and events complement digital marketing efforts and help maximize reach for the young…
