Over the past few years, Spotify has used its audio platform to create content designed to celebrate diversity and inclusion. Witness last year’s Black History Is Happening Now project, a content hub where artists, creatives, and organizations that work with communities of color tell stories through curated playlists, videos, and podcasts.
It’s also worked with brands on sponsored content, like the Ebb & Flow podcast with Amsterdam Vodka and Jordan Peele’s takeover to promote the release of Us.
Now Spotify is mixing the two with a new project created with P&G called Harmonize, a four-part branded podcast on racial bias starring John Legend and Pusha T, along with cultural commentator Cory Townes. Hosted by writer Jamilah Lemieux, it promises to cover the topic of conscious and unconscious racial bias from the perspective of black male artists and how music has served as a catalyst for change. There’s also a companion playlist called “The Sounds of Harmonize.”
For…
