Tammeca Rochester was frustrated by the lack of customer-focused cycling studios in her Harlem Community, so she decided to do something about it. Learn how the former engineer/marketer went from ideation to execution in less than six months and launched Harlem Cycle – Harlem’s 1st and only indoor cycling studio.
Some of the topics we discuss in the episode include:
- What inspired Tammeca as a child growing up in Atlanta
- Her experience working and thriving as an engineer at Colgate
- How she created community and culture at Harlem Cycle
- Tammeca’s Harlem Cycle funding journey
- How to get customers to be your biggest advocates
- 3 important steps for going from PARK to DRIVE
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