ST. LOUIS — Excitement had built for weeks in the St. Louis area, back in the winter of 2003-2004. Royalty was coming to town, and it was one of the hottest tickets around.
This was no concert. It was Sarah Ferguson, Duchess of York, on her national, 10-city tour promoting her debut as a spokesperson for Weight Watchers.
The first week, she hit Boston, New York, Chicago and Los Angeles, doing local TV and radio and making appearances on Good Morning America and a big interview for Lifetime TV. She also did a sit-down with Entertainment Tonight.
The second week, she hit Cleveland, St. Louis and New York again.
Again, she did local media interviews and some meet-and-greet speeches with ballrooms full of fans who bought tickets to see her.
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Fergie’s day in St. Louis
That’s what happened here in St. Louis. Hundreds of people turned out to see and hear her in person at a Weight Watchers…
