It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films.
The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a savvy extension of marketing, but Netflix podcasts could also eventually become a source of original content. And though it’s still branded content, each one of the company’s podcasts tries to put a fresh spin on the show-related interviews and breakdowns.
Take the recently launched “Present Company with Krista Smith,” wherein the former Vanity Fair west coast editor and newly-minted Netflix employee sits with megastars and tastemakers like Eddie Murphy, Marta Kauffman, Mary J. Blige and TED Talk supernova Brene Brown. The program gives the kind of lush editorial flourish Smith was known for in magazines and reinforces why the streamer got into…
