Lululemon is the latest brand to embrace podcasting: The athleisure brand unveiled a new podcast called “Sweatlife” Monday that is being created in collaboration with Makers, the Verizon Media subsidiary that is focused on women-centric storytelling.
The new podcast is said to feature weekly conversations with athletes, activists and more about physical and mental wellness. It is being produced by Tongal, an online community of more than 160,000 independent creators.
Some of the booked guests include transgender activist Corey Rae, indigenous jewelry maker Jess Sanchez, The Black List founder Franklin Leonard and Havana Chapman-Edwards, the 8-year-old who made headlines last year for being the only kid at her primary school to participate in the National School Walkout against gun violence.
“We’re proud to be in partnership with Makers to elevate real conversations through the ‘Sweatlife’ podcast,” said Lululemon’s corp comms director Erin Hankinson in a…
