Target (NYSE:TGT) has been adding private-label brands that it owns as a way to have merchandise that its rivals can’t copy. Part of this effort has included collaborating with some big names like Chip and Joanna Gaines, Chrissy Teigen, and now Vineyard Vines for exclusive collections. The Vineyard Vines collaboration launched recently and it sold out nearly instantly. The problem is that many of the people buying the items purchased them to resell and that caused a bit of a negative shopping experience.
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[youtube https://www.youtube.com/watch?v=hvPUEIq0nkU?feature=oembed]This video was recorded on May 21, 2019.
Shannon Jones: Let’s talk about Target. Over the weekend, preppies all over the world came together to go to Target with their…
