Spotify is in “advanced talks” to buy Gimlet, at a price the podcast industry has never seen before » Nieman Journalism Lab

If I had a podcast, this is when I’d drop an emergency pod, because this is Kristaps Porzingis-level.

Recode’s Peter Kafka and The Wall Street Journal’s Ben Mullin and Anne Steele both fired out the story Friday evening that Spotify, the Swedish music streaming company, is apparently in “advanced talks” to acquire Gimlet Media. Both articles cite sources familiar with the matter, and it’s worth noting that the situation remains somewhat fluid.

Recode’s Peter Kafka had the story out first (barely), and he has the potential price on the deal: “A person familiar with the proposed deal says Spotify will pay more than $200 million in cash for the company.”

I can add to that with a confirmation: A source familiar with the matter tells me that the specific price is $230 million.

But the Journal’s story has a crucial detail you shouldn’t miss: “Talks are still ongoing and it is still possible that a deal won’t happen, the people said.”

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Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.