How to make your podcast stand out in a crowded market

Podcast producer Alison Ballance
Podcast producer Alison Ballance

Producer Alison Ballance (centre) interviews scientists in Antarctica for the radio show and podcast Our Changing World.Credit: RNZ

During a sabbatical in 2016, Liz Haswell binged on podcasts such as the journalism-storytelling shows This American Life and Serial. Haswell — a plant biologist at Washington University in St Louis, Missouri — loved the informal, conversational style of the medium, and the convenience of listening while doing other tasks. She started discussing the idea of making a science podcast with a friend. But the idea didn’t take hold until the editor-in-chief of The Plant Cell, a journal published by the American Society of Plant Biologists (ASPB), that Haswell helped to edit, asked if she wanted to assist in putting together a journal club.

Haswell and her friend, plant biologist Ivan Baxter at the Donald Danforth Plant Science Center in St Louis, instead proposed creating and co-hosting a podcast. The ASPB agreed, and…

Read More.


About the Author
Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.