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It is, to hear Bloomberg Media’s Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you are. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called “Topline Assessment and Guidance for Understanding the Current Marketing Ecosystem for Content Producers.” (Spoiler: He’s on team best-of-times at Bloomberg.)
Of course, publishers who aren’t Bloomberg Media have a lot to envy when it comes to Bloomberg Media. For starters, it must be nice to be nestled inside a bigger financial and tech company that sells, among other things, Bloomberg Terminal subscriptions for around $25,000 a year.
But those terminals aside, Bloomberg Media has been…
