Podcasts are popping up all over the scene which is creating a new business model for both the creators and advertisers. Black Enterprise caught up with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, to find out how he helps podcast creators monetize podcasts.
Founder, Gary Coichy (Image: Pod Digital Media)
Black Enterprise: Tell us about your background
I’ve been in the advertising space since 2003, starting at WPP—24/7 Real Media where I managed digital search campaigns. Following that, I went on to the brand side working for companies such as at Lacoste, L’Occitane, Pierre Fabre USA. Then I returned to the agency side overseeing and managing media strategy and execution for brands such as Dell, BMW, VW, L’Oreal, Luxottica & others. Past agencies include GroupM Mediacom, Omnicom Resolution Media, and Wasserman Laundry Service, Therefore I have a deep insight into the needs and expectations of brands and agencies.
Why did you…
