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When Frederic Fekkai was a young man, he had no intention of entering the beauty space. In fact, he didn’t even know it existed.
“I started out in law school, so I had no idea I was going to get into beauty. One day, I got pissed off at my dad, and I said, ‘I’m going to do everything that you don’t want me to do.’ So I started modeling at the time to make some pocket money and met a wonderful stylist, and discovered an entire business that I never thought of.”
Shortly after this discovery, Fekkai quit law school, moved to Paris and threw himself into the world of beauty. He began to work fashion shows and photoshoots, and establish meaningful connections with some of the top players in the industry. Over the course of the next four decades, Fekkai would go on to establish and sell his own namesake company, buy and rebrand Côté Bastide to Bastide, and, most recently, buy back Frederic…
