Welcome to Hot Pod, a newsletter about podcasts. This is issue 173, published August 14, 2018.
International House of Podcasts. When considering the global potential for podcasts, the prospects of non-American podcast companies and publishers — like the BBC, Louie Media, The Australian (I guess? what a week for that organization), and so on — only make up half the story. The other half revolves around the relationship between American publishers and non-American audiences, to which the physical-space-collapsing nature of the internet theoretically gives them easier access. It’s very much still early days on this front, but for some publishers, the tangible advertising opportunities provided by international listenership are beginning to make themselves loud and clear.
HowStuffWorks, the veteran Atlanta-based company behind shows like Stuff You Should Know and Atlanta Monster, is one such publisher. Jason Hoch, the company’s head of new initiatives, tells me that…
