Editor’s note: This piece is based on a talk by Tom Webster, the vice president of strategy for Edison Research, which (among other things) is probably the leading research firm for the podcast industry.
It advances a number of arguments that I think you’ll find interesting — and which have wide applicability to the digital media world beyond podcasts. Nick Quah discussed some of these arguments in today’s Hot Pod column; here’s the whole piece.
This is a long article. It will be challenging to some, especially those that have been in podcasting a long time (which, for the record, I have). I’ll make a deal with you, however — I’ll back up every assertion in this post with credible research data. You, in return, keep an open mind. Deal?
Last week I gave an opening keynote at Podcast Movement, which has become one of the most important events in podcasting. In my talk, I took stock of where we are in the medium, where we need to go, and what we need to do to get…
