These are numbers that shout opportunity, seized.
The New York Times now has around 2.8 million paid digital-only subscribers (including to the Crosswords and Cooking apps), and 15 percent of those subscribers are from outside the United States. The New York-based, East-Coast-centric news organization is now seeing higher growth rates outside the U.S. than within it.
Canada was the biggest market for the Times outside the U.S., even before the Times began officially devoting more resources to growing its reporting and subscriber base in the country. Now Canadian subscribers make up around 27 percent of the Times international subscriber base, according to a Canadaland interview with Times Canada bureau chief Catherine Porter this past spring; that works out to something like 113,000 subscribers. (2,800,000 × .15 × .27 = 113,400.) By some estimates, that’s more paying Canadian digital subscribers than any Canadian news organization can claim.
The Times officially began…
