Programmatic advertising is coming to audio. Should podcast producers embrace it or run for the hills? » Nieman Journalism Lab

Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.

Welcome to Hot Pod, a newsletter about podcasts. This is issue 163, published June 5, 2018.

Well, you cats have sure been keeping busy. I’ll keep this returning newsletter clippy, as I need some time for my engine to run at full speed again. Let’s kick it off with a quick recap of the past few weeks.

The rundown. Here are the three stories that most caught my eye while I was supposed to be on vacation:

  • May 11: The Wall Street Journal reported on the existence of Luminary Media, a new venture aiming to build a subscription service that’ll serve a “portfolio of premium podcasts” to subscribers. The company, which has offices in Chicago and New York, has raised $40 million from the New Enterprise Associates and other venture/”high-worth investors,” and has already approached networks like Wondery, PRX,…

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About the Author
Creative Director and Founder of Indie Creative Network. Tech guy... Podcast Guy... Dad.