Welcome to Hot Pod, a newsletter about podcasts. This is issue 158, published April 10, 2018.
Infinite Dial Canada. The Great North gets its own report from Edison Research and Triton Digital for the first time, and it’s long overdue. You can read the whole thing here, but I’m going to break out the most interesting data points with some comparisons to the U.S.:
Podcasting:
- The share of Canadians that listened to podcasts within the last month — the key track I follow — is 28 percent, which is three percentage points higher than the U.S. Keep in mind of the absolutes: Canada’s population is a fraction of the United States’.
- However, familiarity with the term “podcasting” is slightly lower: 61 percent of Canadians, three percentage points lower than the U.S.
- For weekly Canadian podcast listeners, the average number of podcasts consumed per week is five. In the U.S., it’s seven.
Smart speakers:
- Smart speaker ownership in Canada (8 percent) is less than half of…
