What’s the best way to stand out and create a product or service that’s attractive to potential customers? Finding a gap in the current market and building something that stands out and fits a unique need! We chat with Tracey Buescher – Founder and President of nuyu clothing line – a company she launched in 2015 after finding that the most collegiate affinity wear items were designed with men in mind. The industry fashion vet – whose past gigs include sales , design and manufacturing at top brands Jacadi, Calvin Klein Jeans, and Tahari – launched nuyu to create clothes designed specifically for the fun and fashionable woman.
Over the last two years – the nuyu clothing line has grown to include more than 35 items featuring logos of more than 30 different colleges nationwide. Tracy shares how she was able to identify a gap in the market and create a must-have product for a specific, identifiable niche audience. You’ll take a peek a into Tracy’s story as well as learn her insider tips for succeeding in fashion and any entrepreneurial endeavor.
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ON THIS EPISODE WE DISCUSS: – What inspired Tracy as a child – How Tracy convinced her father to support her fashion school dreams – Getting her start in fashion – How Tracy knew that she would always be an entrepreneur – Challenges launching a company pre-internet – The collegiate wear apparel problem – Learning the licensing business – Creating a niche your customers don’t even know they need – Funding – 3 Tips for successfully launching your own clothing line – Figuring out your customer profile…and more
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