For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age. With YouTube and social media sensations being pegged as go-to “social influencers,” it seems as though there are less alleys to travel down when it comes to reaching a core audience. Luckily, podcasting exists.
Heralded as one of the more personal communication mediums, podcasting has seen a steady increase in listener interest in recent years. According to statistics from the Pew Research Center in 2016, 36 percent of the U.S. population said they have listened to a podcast, up three percent from the previous year. Thanks to the mobility aspect of a podcast, people can listen to a show virtually everywhere, and are able to fit listening to it into their…
