Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 123, published June 13, 2017.
We’ve got a lot to talk about.
“It may look obscure,”tweeted Gimlet’s Matt Lieber, “but this is the biggest thing to happen to the podcast business since Serial first went nuclear.” Lieber was talking about a major announcement that came out of the podcast session at WWDC, the Apple developer conference, which took place on Friday. It was a piece of business delivered with relatively little fanfare — par for the course, I think, with the nature of Apple’s historically chill relationship with podcasts — and Lieber’s right. This is a very big deal, and a lot of change is on the way.
Here’s the headline: Apple is finally opening up in-episode analytics for podcasts. The data will be anonymized, consistent with…
