You’ve heard of MailChimp. And if you’ve followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn’t: a shrimp, a blimp, a limp, or any other adorably rhyming object.
But what does the company sell, exactly?
According to the latest campaign from creative agency of record Droga5, the answer is simple: certainty.
More specifically, MailChimp promises to help reduce what its own consumers have called “the black hole of uncertainty” that shadows every decision they make when marketing their own businesses. In a series of spots that debuted today, the role of that bottomless void is played by a very literal black hole that pulses and expands, threatening to engulf the wary small business owner who only wanted to find more customers on Instagram!
“There are lots of unknowns; you’re not sure if you’re doing the right thing,” said Droga5 executive creative director Neil Heymann in explaining the…
