In our current climate crisis, how can we reach the masses through storytelling, connection, and education? In this episode of Brown Girl Green, I meet with Environmental “Eco-Influencer” Go Green Save Green, Ariel Maldonado. Ariel uses Instagram to engage her audience about how to live sustainably and to save money along the way.
Ariel’s content break down that allows her to engage her audience about climate change and sustainably:
Current events/ News that provides summaries around what is being discussed about a wide range of environmental topics
Memes that are easy to capture people’s attention in a culturally relevant, poignant way
Sustainability tips and infographics
She posts both in-depth content and quicky, witty posts that keep people’s attention. Experimenting/ balancing types of content and figuring out how to find content that is accessible and tangible to the audience is key.
“As i’m learning, i’m sharing.”
It’s very important to share content that allows people to feel like they can make an impact. A core part of this is thinking about companies we invest our money into, and how education is distributed to people to plug in and to feel like they are not alone.
“An Individual is a spark”
Next steps:
- Use your voice to push forward regarding the climate crisis and sustainable living in your community and abroad (both in person and on the internet)
- Think critically about the accessibility/ gaps around environmental information, and how you can start conversations with your friends and family to start caring more deeply about the planet!
- Create your own content or repost from pages you love! We need to circulate information asap to grow our audiences and networks mobilized for climate action
- Individual sustainable “swaps” are conversation starters to bring other people into the conversation for broader systemic change
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