116: Building Your Platform: How To Secure A Book Deal & Get Published w/ Dawn Michelle Hardy

116: Building Your Platform: How To Secure A Book Deal & Get Published w/ Dawn Michelle Hardy

Ever dream of writing and publishing a book? What exactly goes into working with a book agent or going the self-publishing route? How do books actually sell? How do you leverage your influence to impact an even bigger community? We’ve got some answers for you!  Our guest Dawn Michelle Hardy describes the work she does as being “a talent manager for creative storytellers across multiple platforms”. She began her agency Dream Relations PR & Literary Consulting in 2004 after working with Teri Woods author of True to the Game. Additionally, she is the creator of the Speed Mentoring Series a traveling brunch event that discusses the intricacies of book publishing.

Dawn dives into her early career journey – from studying fashion merchandising at FIT and how she stumbled into the book publishing industry, honed her skills, and realized she had what it took to go SOLO and build her own practice. Dawn shares lessons she has for other creatives trying to build their platforms and get their voices heard. 

Join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!

**ENTER OUR PINCHME GIVEAWAY: www.dreamsindrive.com/win

ON THIS EPISODE WE DISCUSS:

– How Dawn knew she would always be an entrepreneur – Studying fashion merchandising at FIT – How Dawn ended up in the book publishing industry – How Dawn branched out and started her own agency as a publicist – The power of confidence – An important lesson Dawn learned from a past client – The difference between a book publicist and a book agent – How to know if writing a book is for you – How to get your book published – How to know when to self publish vs. get a book agent – The truth about making money as an author – How to secure a book agent & write a query letter that gets READ – When to walk away from trying to get a publishing deal – How to become a book agent – 3 things you have to do market your book – How to stay balanced

SHOW NOTES: www.dreamsindrive.com/dawn-michelle-hardy

JOIN OUR DREAM DRIVER FACEBOOK GROUP: www.dreamsindrive.com/facebook

FIND DAWN MICHELLE HARDY ON: Instagram: www.instagram.com/dreamrelationspr Twitter: twitter.com/dawnmichelleprWeb: www.dreamrelationspr.com

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FIND RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN


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115: Getting The Dollars! How KJ Miller & Amanda Johnson Launched Mented Cosmetics & Raised $1 Million in Venture Capital

115: Getting The Dollars! How KJ Miller & Amanda Johnson Launched Mented Cosmetics & Raised $1 Million in Venture Capital

Could your next BIG idea come from a conversation you have over a glass of wine? Who KNOWS?! Meet KJ Miller and Amanda Johnson, co-founders of the vegan, non toxic premium beauty line Mented Cosmetics. The two met when they were both students at Harvard Business School. One day – over a glass of wine – they bonded over a mutual problem of not being able to find the perfect lipstick shade. From there it was history!  They were able to go from ideation to execution and create a fully operating business venture.

BUT check this! 

The two recently raised $1 million in their first round of fundraising, making them the 15th and 16th African-American women ever to raise $1 million in venture capital, according to Forbes magazine.

As data from investor Kathryn Finney’s Project Diane shows, although black women are the fastest-growing group of entrepreneurs in the U.S., they receive only 0.2% of VC funding.

What were their keys to success? These amazing dream drivers share just HOW they were able to do this and so much more.

Prior to launching into entrepreneurship,  KJ was a management consultant for Deloitte’s retail practice and was a jewelry buyer for Sears. Amanda worked as head of business development for Barney’s NY and was an investment banker at Goldman Sachs.

I’m really excited for you all to hear the Mented Cosmetics story! Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive.

**ENTER OUR MENTED COSMETICS GIVEAWAY: www.dreamsindrive.com/win

ON THIS EPISODE WE DISCUSS:- What inspired KJ & Amanda as children – How the two met while students at Harvard Business School – Why attending business school is worth it – The importance of admitting when you’re wrong – How KJ & Amanda got the idea to launch Mented Cosmetics – Challenges KJ & Amanda faced early in the business – Being one of the only African American women to raise over $1 million dollars in funding – The key to successfully raising capital – Why you should bring in a lawyer on your team early on – Leveraging your network – How to outsource strategically – How to launch successfully – The importance of storytelling and controlling your narrative – The keys to a successful business partnership – How to deal with competitors – How to create a unique product/service – How to get the right type of press

SHOW NOTES: www.dreamsindrive.com/mented-cosmetics

JOIN OUR DREAM DRIVER FACEBOOK GROUP: www.dreamsindrive.com/facebook

FIND MENTED COSMETICS ON: Instagram: www.instagram.com/mentedcosmetics Twitter: twitter.com/mentedcosmeticsWeb: www.emmeliedelacruz.com

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FIND RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN


Find Dreams in Drive on these platforms;


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114: How To Stop Making Excuses & Start Getting Results In Your Business And Life w/ Emmelie De La Cruz

114: How To Stop Making Excuses & Start Getting Results In Your Business And Life w/ Emmelie De La Cruz

Let’s try to keep it real: What’s TRULY holding you back from success? On this episode we dive deep into some of the ways that creatives and lifestyle entrepreneurs often stifle their own growth and what you can to start getting s**t done! In the guest chair is South Bronx native Emmelie De La Cruz,  a serial entrepreneur who turned her layoff into her legacy. Whether it’s group coaching, her books and classes, or through her health and wellness team, she has one goal: building dreams into businesses. On this episode, Emmelie takes us along  her “original Cardi B.” #dreamdriving journey and how went from working in marketing and communications to launching her own consultancy to help entrepreneurs and side hustlers grow their businesses. Emmelie shares some of the tough life lessons she had to learn that helped her become a better business woman and individual. Make sure to join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!

MORE ON EMMELIE:Emmelie is a graduate of Syracuse University’s S.I. Newhouse School of Public Communication and has worked for companies in Atlanta, DC and New York City. Her marketing insights have been featured in Black Enterprise, The Miami Herald, The Huffington Post, PR Daily, and Forbes named her site one of the top career websites just a year after launching. When she isn’t helping startups scale, she’s blogging on her site emmeliedelacruz.com which reaches over 15,000 women each month.

ON THIS EPISODE WE DISCUSS: – What inspired Emmelie as a child – Why Emmelie studied public relations in college & later realized it wasn’t for her later on – Transitioning into marketing & branding – How entrepreneurship found Emmelie – Why passion is overrated – The power of the pivot – How to validate an idea – How to find out what your audience is struggling with – How to be authentic & master YOU – The importance of building a personal brand – Not being afraid to be who you are – Why Emmelie misses corporate America – Emmelie’s superstar strength – The art of being artistically naive – The best investments Emmelie has made in her business

SHOW NOTES: www.dreamsindrive.com/emmelie-de-la-druz

CHECK OUT OUR SPONSOR STYLESEAT: http://bit.ly/2liBmyK

JOIN OUR DREAM DRIVER FACEBOOK GROUP: www.dreamsindrive.com/facebook

FIND EMMELIE DE LA CRUZ ON: Instagram: www.instagram.com/emmeliedelacruz Twitter: twitter.com/emmeliedelacruzWeb: www.emmeliedelacruz.com

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FIND RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN


Find Dreams in Drive on these platforms;


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112: Family Over Everything – How To Build A Business That Matters w/ Fatherhood Is Lit Founder James Lopez

112: Family Over Everything – How To Build A Business That Matters w/ Fatherhood Is Lit Founder James Lopez

What’s at the core of what you’re building? If you’re not thinking about your legacy, what you doin’ it for? What’s influencing your drive and execution? So many of us dream drivers have these amazing ideas, but don’t know how to get them from the idea (PARK) stage and into DRIVE.We talk with NYC-based technology entrepreneur James Lopez about his #dreamdriving journey, how he made the transition from the corporate IT world to entrepreneurship and the many lessons he’s learned along the way. He shares the FAILURES he had to navigate past and how he was able to successfully co-found and sustain the Phat Startup. James also discusses why launching parenting company Cool4Dads.com via #FatherhoodIsLit and  empowering men to be the best dads is one his proudest entrepreneurial feats yet.  When James is not creating memories with his children, he consults startups on community building and customer development. We even dive into James’ tips for entrepreneurs looking to grow, so don’t miss out. Remember, you can join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!

ON THIS EPISODE WE DISCUSS: – How James’ dad & hip hop music inspired him as a child – Why learning about the stock market opened up James to more opportunities – Working in corporate America and why bulldozing his way to to the top didn’t work – Why reading a lot of books on entrepreneurship was killing his productivity – How to start doing – Why James’ first company failed – Launching the Phat Startup – 3 ways to get access – How James used Twitter to connect with industry figures like Ben Horowitz & Gary Vaynerchuck – Challenges growing the Phat Startup – How starting over can still be difficult (even with a blueprint) – What inspired James to launch a company focused on fatherhood – Figuring out your core audience – How to balance entrepreneurship & fatherhood – The 2 keys to building a business

SHOW NOTES: www.dreamsindrive.com/james-lopez

PLANOLY: Use code “dreamsindrive” for a 1 month free trial of any PAID Planoly plan (Offer ends 11/17/17)

BOOK A PODCAST STRATEGY SESSION: www.dreamsindrive.com/session

JOIN OUR FACEBOOK GROUP: www.dreamsindrive.com/facebook

FIND JAMES ON: Instagram: www.instagram.com/fatherhoodislit | www.instagram.com/imjamesjlopez Twitter: twitter.com/imjamesjlopez

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FIND RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN


Find Dreams in Drive on these platforms;


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111: How To BOSS UP & Take Charge Of Your Career w/ Nyle Washington

111: How To BOSS UP & Take Charge Of Your Career w/ Nyle Washington

If you’re trying to build a powerhouse career and BOSS up in the professional world, how do you do it? One of the things that I love about the #dreamsindrive community is that we are so diverse. Although a lot of us may have our own companies or want to eventually be entrepreneurs at some point, we don’t all fit into that demographic. There are some dream drivers who have career aspirations outside of entrepreneurship. Despite what your journey looks like (or how you want it to look), the thing that brings us all together is our stories of RESILIENCE, HUSTLE & DRIVE.  Public relations expert Nyle Washington opens up about her #dreamdriving journey and how she was able to build a public relations career in the television and entertainment industry that has spanned her working at VH1, STARZ, & HBO, where she oversees media relations and publicity for several of the network’s specials, along with select drama and comedy series.

Nyle talks about how she got her foot in the door early on as an intern, the key to career growth, knowing when to move on, the art of cultivating relationships, work/life balance, publicity lessons for growing brands, and much more! Join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!

ON THIS EPISODE WE DISCUSS: – What inspired Nyle as a child – The beauty of trying different things – Interning in the publicity department at the Oprah Winfrey show – Building relationships & learning the ropes early in your career – Knowing when to move on – The key to growth in your career – What a publicist does at a network – Moving from VH1 to Starz – How to get your foot in the door in the entertainment industry – The power of cultivating and building relationships – Negotiating your salary and getting paid what you’re worth – Struggling with balance & setting boundaries – Being a publicist for a major cable network hit show – How to get publicity for your brand – How Nyle got her dream job at HBO – How to be confident in what you do – What keeps Nyle motivated – The power of the stories to change the world – The future of digital media

SHOW NOTES: www.dreamsindrive.com/nyle-washington

PLANOLY: Use code “dreamsindrive” for a 1 month free trial of any PAID Planoly plan (Offer ends 11/17/17)

JOIN THE FACEBOOK GROUP: www.dreamsindrive.com/facebook

FIND NYLE ON: Instagram: www.instagram.com/missnyle Twitter: twitter.com/missnyle

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FIND RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN

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109: The Dream – From Waitress to Buzzfeed Producer & Viral Video Star in One Year w/ Julissa Calderon

109: The Dream – From Waitress to Buzzfeed Producer & Viral Video Star in One Year w/ Julissa Calderon

How long would you keep hustling to make your dream a reality? Hopefully, as long as it takes! Writer and actress Julissa Calderon opens up about her journey to success in the entertainment industry and all the life-changing lessons she’s learned along the way. We talk about everything from why she never questioned if acting was for her even, getting fired from her secure day job that paid the bills, landing a dream job at Buzzfeed, why she’s so passionate about challenging Latino stereotypes, increasing representation for Afro-Latino representation, and opening doors for other creators of color… and more! Join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive.

SHOW NOTES: www.dreamsindrive.com/julissa-calderon

ON THIS EPISODE WE DISCUSS: – What inspired Julissa as a child – Julissa’s pivot from nursing to theater in college – How naivety helped launch Julissa’s career – The biggest lesson Julissa learned early in her acting/theater career – Nailing your “pitch” – Managing a 9-5, social life, and acting career – Why Julissa never left Los Angeles after going for an audition she didn’t get – Why you need an agent as an actor – Being an Afro-Latina in the entertainment industry – Diversity in entertainment – How getting fired from her waitressing position changed Julissa’s life – How a Buzzfeed audition turned into a career as a full-time producer – How to show your worth & value – Influencing change – Why you need social media – Biggest entrepreneurial lessons learned – The 30 year test – Dealing with being away from family & being homesick – The importance of legacy

MORE ON JULISSA CALDERON: Julissa Calderon is an Los Angles-based writer and actor currently bringing her Dominican background and comedic flare to BuzzFeed’s Pero Like. Recent videos such as “Pelo Bueno, Pelo Malo,” “Sammy Sosa’s Skin Color Rant” and “How I Went from Waitress to Buzzfeed Producer” have been featured in numerous news outlets, including The Huffington Post and CNN Español. You may recognize Julissa from her guest starring role in ABC’s hit show Revenge or as an onstage performer in the Miami productions of he Donkey Show (Adrienne Arsht Center for the Performing Arts) and Road Through Heaven (New Theater).

JOIN OUR FACEBOOK GROUP: www.dreamsindrive.com/facebook

 

FIND JULISSA ON: Instagram: www.instagram.com/lajulissa Twitter: www.twitter.com/la_julissa

FIND DREAMS IN DRIVE ON: Instagram: www.instagram.com/dreamsindrive Twitter: twitter.com/dreamsindrive Web: www.dreamsindrive.com

FOLLOW RANA ON SOCIAL: Instagram: instagram.com/rainshineluv Twitter: twitter.com/rainshineluv

JOIN THE COMMUNITY: www.dreamsindrive.com/JOIN

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